Our Client

The University of Oklahoma is a top-tier
public university serving approximately
17,000 undergraduate and 3,000 graduate
students.

The Goal

Dom & Tom’s mission was to create an innovative and simplified experience for incoming OU freshmen to easily manage all upcoming events, deadlines, and tasks from admission to the first day of class via custom iOS and Android applications.

Based on real world examples and feedback provided by students, the Dom & Tom team narrowed down the functionality of the application. Focusing on digitizing enrollment processes every freshman student goes through, the app helps ease students into college, as well as providing real-time data about campus life. The app reports on parking availability across campus, live information on shuttle buses and a digital ticketing platform for the university’s SafeRide program.

Our Plan & Process

From concept and design to development and testing, Dom & Tom was there every step of the way. Dom & Tom reps met with OU staff to gather a complete understanding of the design objectives, then collaborated with the university in great detail as the project progressed. Our representatives proposed wireframes and conducted an extensive brand brief.

After receiving approval on the concept, Dom & Tom designers built out a fully-­functional application for iOS, Android and Web platforms using the Ionic Framework built on Cordova. Using in-depth market research, the Dom & Tom team created a sleek, user-­friendly experience unique to OU, crafting a visual aesthetic that reflects the style, heritage, and identity of the University of Oklahoma whilst also adhering to ADA requirements.

Created an innovative and
simplified experience for
incoming OU freshmen to easily
manage all upcoming events,
deadlines, and tasks from
admission to the first day of class
via custom iOS and Android
applications.

The Results

OU Bound, a compelling new mobile application from The University of Oklahoma, continues to transform the college experience for incoming freshmen. Built by Dom & Tom, this groundbreaking digital product showcases what’s truly possible in using tech to help students succeed in the classroom and beyond. Through its features, the app acts as a direct line between incoming students and their campus community, directly connecting them to campus life and activities. The success of the app contributed to an annual student retention of 90.4%, a record for the school.

"They did some fantastic work. We were excited to be able to say that we worked with Dom & Tom – this creative development agency. Their name seems to carry some serious weight."

– Brandt Smith, Web Marketing Manager for the University of Oklahoma

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