Turner (TimeWarner)
Ad Data Platform for Social, Digital, TV
An enterprise real-time social analytics tool that helps marketers better monetize social conversations while empowering sales teams to sell to and service their clients.
The Challenge
Turner (Time Warner) sought to redefine how media is purchased and branded content is distributed across TV, social, and digital platforms. With aggressive deadlines, multiple stakeholders, and a vast array of proprietary and third-party data sources, Turner needed an enterprise-level real-time analytics tool that would enable marketers to better track social media performance, optimize ad campaigns, and drive business outcomes.
The Solution
Dom & Tom partnered with Turner to develop a first-of-its-kind data visualization platform that harnesses social, digital, and TV audience data to provide actionable insights for advertisers. This innovative tool identifies groups of like-minded users, tracks trending topics, and measures engagement across multiple platforms, empowering brands to create more impactful content. By integrating advanced social analytics and big data visualization, the platform helps advertisers make data-driven decisions, refine targeting strategies, and maximize return on investment.
As part of Turner’s broader digital advertising strategy, the platform integrates with Launchpad, Turner’s proprietary social optimization tool. Launchpad leverages insights from over 750 million global social followers across Turner’s 100+ social accounts, allowing advertisers to reach highly targeted audiences and drive measurable business results. With offerings such as interactive social commerce, branded video campaigns, and real-time engagement tracking, Turner’s advertising solutions continue to set new industry standards.
Our Plan & Process
The process began with in-depth discovery sessions, which provided the Dom & Tom team with insight into the daily challenges facing the client. The team created a number of prototypes and minimum viable product concepts for company-wide buy-in. We then moved into MVP build-phase where we designed and developed the first release launched to the Turner team. For the following two years, we iterated, maintained, and grew the platform alongside Turner.
The Results
The impact was immediate. Within the first three months of launch, Turner’s data visualization platform powered over 100 successful campaigns, generating more than $10 million in new revenue. The tool’s ability to transform complex audience data into an intuitive and visually compelling experience helped brands optimize their media spend, improve ad performance, and drive consumer action.
Following its success, Turner expanded the platform internationally, equipping sales and marketing teams worldwide with the ability to execute high-performance branded content campaigns. Their data-driven approach continued to revolutionize advertising, positioning the company as a leader in the evolving landscape of digital media and social commerce.
"Launchpad is a one-stop shop marketers can use to target both current & potential customers with messages that help them sell." - Digiday
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The Results
As a result of the re-launch of the website, there was a 40% increase in user engagement after new UX checkout flows were implemented and a 15% decrease in page load times.
