Mobile App Development

With the number of smartphone users continuing to increase, along with easier availability of Wi-Fi, more and more people are connecting to the internet from their phones instead of desktops. This makes having a mobile presence for your organization, including iOS app dev and Android app dev an absolute necessity.

Mobile Application Development and Mobile Strategy

The best way to begin mobile app development, including iOS app dev and Android app dev, is to select the correct framework and create a strategic mobile strategy, including how it will fit into the overall business plan of the company. In addition to being cost-effective, these steps can help eliminate any chance of developing an app that doesn’t work as anticipated or committing brand-damaging mistakes:

Identify the Overall Strategy of Your Company  

This needs to include its vision, its mission, and the goal you are looking to achieve. The primary objective of developing a mobile app is to increase business and revenue. You want to identify how this mobile app will help the company five years from now.

Identify Your Users

Users may differ depending on various factors such as financial status, age, and gender. You want to develop your app with the preferences of your target users in mind.

Estimate Your Resources 

Most mobile apps take between 7-12 months to develop and deploy. Make sure you have an adequate budget and that your technical team has enough developers to complete the project on time. Assign due dates to various stages, including use case definition, wireframing, mapping, platform selection, designing, coding, and testing.

Choose the Development Platform

Mobile apps need to be compatible with multiple types of devices, including Android, iPad, Blackberry, and iPhone. Selecting the platform depends on the type of your business and how you are looking to engage your customers.

For instance, publishing and broadcasting companies prefer Android tablet or iPad implementation for improved user experience due to the larger screen. While iPhone apps are the typical entry point for mobile apps, retailers often expand to Android so they can increase their customer base.

Choose Between Hybrid and Native App

This decision depends on your target audience. It’s an essential technical decision as it has several implications for later stages during development and maintenance.

Native apps only support one platform, meaning you will need a separate app for each additional platform. Hybrid apps work on various platforms in similar ways, but do reduce user experience quality and are more expensive. If your target audience is mostly using a single platform, then the smart choice is a native app since they are faster.

Ensure Data Security 

You need to include a privacy policy, so your mobile app protects any sensitive information it collects from users. This information is your most valuable asset, and you need to have a system in place to collect, handle, and store it along with any possible security threats. This policy should cover the information your app is collecting and how it’s going to be used.

Prepare Your Marketing Strategy 

Your app’s success depends on its marketing strategy, including pre-launch efforts, branding, outreach, PR, and overall web existence. While it may seem too early to start preparing a marketing strategy before mobile application development, you will see results before it hits the app store if you start creating a buzz around it.

Leverage Collected User Data 

It’s important to analyze user information collected by your mobile app. You can use this data to make critical business decisions later on.

Flutter vs. React Native

Currently, there are two giant players in the platform market: Flutter and React Native. Every big enterprise and brand is utilizing one of these two technologies as part of their business model. Both of these platforms have a great deal to offer to your mobile app and can assist you in scaling higher. Each of these technologies has impressive values intact within them and are superior in their own way.

Flutter is a portable UI toolkit containing a complete set of tools and widgets, allowing developers to create cross-platform apps that look and feel great. It’s open-source and free, based on Dart using a single codebase to develop apps for web, iOS, and Android.

Flutter pros include: 

  • Hot reload.
  • One codebase for several platforms.
  • Requires 50% less testing.
  • Builds mobile apps faster.
  • Customized widgets.
  • MVP perfect.

Flutter cons include:

  • Simple libraries and support.
  • Limited regular support.
  • Risky platform.
  • App size.

React Native is also an open-source framework that uses JavaScript. It’s an excellent framework for building cross-platform mobile apps that can be made on both platforms using a single codebase. React Native developers can use the Android and iOS UI building blocks.

React Native pros include: 

  • Fast refresh feature.
  • One codebase for two major platforms.
  • Utilizes JavaScript.
  • A mature platform.
  • Vast React Native community.
  • Very easy to learn.
  • React reduces testing efforts.

React Native cons include:

  • It’s not thoroughly real Native.
  • Fewer components.
  • Many abandoned packages.
  • Fragile UI.
  • React Native apps are larger than Native.

Apple’s Hypervisor

Apple’s Hypervisor framework provides C APIs for connecting with virtualization technology in user-space without having to write kernel extensions (KEXTs). This allows apps created with this framework to be distributed on the Mac App Store. 

The Hypervisor framework allows clients to create and control virtual processors (CPUs) and hardware-facilitated virtual machines (VMs) with a sandbox userspace process. 

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Progressive Web Apps

Progressive web apps are simply web applications using new capabilities and progressive enhancements found in modern browsers. Using web app manifests and service workers enable your web applications to become installable and reliable. If these new capabilities aren’t available, app users will still get the basic core experience. 

PWAs give you an opportunity to deliver users a web experience they will love by utilizing the latest web features to bring native-life reliability and capabilities. Progressive web apps allow anything you build to be installed anywhere, by anyone, on any type of device using a single codebase.

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