Our Innovation Process

Creating a successful digital product involves collaboration, research, development, and testing. It means creating the maximum amount of impact by aligning strategy and technology. Our digital strategists work closely with you and your team to craft a strategic, insightful plan. The way we execute a plan is based on:

Focusing on the Foundation

While it may be tempting to implement the latest and greatest advancements in technology, we believe it's more important to build on a strong digital foundation first. That means focusing on the initiatives that will create a powerful user experience, such as optimizing your website for mobile or creating a mobile app. The goal shouldn't be to create an app that's simply beautiful.

If you're creating an app, the goal should be to create one that makes engaging with your company easier for your customers. Yes, the app may be beautiful when it's finished, but the goal is to begin with the user's journey and solve the outstanding problem they may be experiencing. Ultimately, this will resolve your company's pain points as well.

No, these changes may not put your company on the front of a magazine, but your customers will definitely appreciate you for them. Ultimately, that will help grow your business faster, allow you to scale more easily, and help you retain customers for longer.

In-Depth Research and Analysis

Every new strategy starts with research. Our team works closely with you to create a research plan, which typically includes a competitive analysis, conducting user interviews, performing a market analysis, and identifying features and functionality that would drive your strategy. We need to dig in to better understand your audience and their needs so that we can help you make a digital transformation that will drive your business.

Search & Analysis

Strategy

Competitor Conversations

We're doing something that most companies typically don't: talking to the competition. By moving beyond competitor distrust, we can gather information on innovative marketing solutions that will have the greatest impact. Just as importantly, we'll find out what doesn't work.

Talking to Competition

Gathering Information

Rapid Prototyping

Not every change you make in marketing has to be huge. In fact, we've found you can learn a lot about a business by making quick changes at a low cost, a process we call rapid prototyping. We research, make a small change, test the change, evaluate the results, and then do it again and again with the goal of maximizing your marketing efforts.

Quick Changes

Evaluation

Focusing on the Foundation

While it may be tempting to implement the latest and greatest advancements in technology, we believe it's more important to build on a strong digital foundation first. That means focusing on the initiatives that will create a powerful user experience, such as optimizing your website for mobile or creating a mobile app. The goal shouldn't be to create an app that's simply beautiful.

If you're creating an app, the goal should be to create one that makes engaging with your company easier for your customers. Yes, the app may be beautiful when it's finished, but the goal is to begin with the user's journey and solve the outstanding problem they may be experiencing. Ultimately, this will resolve your company's pain points as well.

No, these changes may not put your company on the front of a magazine, but your customers will definitely appreciate you for them. Ultimately, that will help grow your business faster, allow you to scale more easily, and help you retain customers for longer.

In-Depth Research and Analysis

Every new strategy starts with research. Our team works closely with you to create a research plan, which typically includes a competitive analysis, conducting user interviews, performing a market analysis, and identifying features and functionality that would drive your strategy. We need to dig in to better understand your audience and their needs so that we can help you make a digital transformation that will drive your business.

Competitor Conversations

We're doing something that most companies typically don't: talking to the competition. By moving beyond competitor distrust, we can gather information on innovative marketing solutions that will have the greatest impact. Just as importantly, we'll find out what doesn't work.

Rapid Prototyping

Not every change you make in marketing has to be huge. In fact, we've found you can learn a lot about a business by making quick changes at a low cost, a process we call rapid prototyping. We research, make a small change, test the change, evaluate the results, and then do it again and again with the goal of maximizing your marketing efforts.

Digitizing Workflows

Businesses today are all going digital, even the ones that you would never have expected. However, when quarantine conditions were imposed, businesses needed to get creative about figuring out a new normal in the world of COVID-19. Having figured out how to make it work, business as we know it may never be the same.

Automate Your Workflows

At Dom & Tom, we can help automate your workflows to give your employees more time to focus on higher-value work. Automation means freedom: It frees your team from performing drudge work, and it frees your company from simple errors that could have been automated.

But workflow automation isn't the only way we can help remove analog processes that are slowing you down in this COVID-19 world. At Dom & Tom, we can help you develop new business strategies for every phase of your product development lifecycle. That could mean coming up with an entirely new revenue model to grow your business remotely or acquire new clients.

Automatized

Business Strategies

Automate Your Workflows

At Dom & Tom, we can help automate your workflows to give your employees more time to focus on higher-value work. Automation means freedom: It frees your team from performing drudge work, and it frees your company from simple errors that could have been automated.

But workflow automation isn't the only way we can help remove analog processes that are slowing you down in this COVID-19 world. At Dom & Tom, we can help you develop new business strategies for every phase of your product development lifecycle. That could mean coming up with an entirely new revenue model to grow your business remotely or acquire new clients.

Modernization Initiatives

A solid foundation extends to more than just having a customer-centric focus. It also means modernizing your legacy platform, as low performance is often the symptom of an outdated system architecture.

System Evaluation

Our team will perform a user-centered evaluation of your current architecture and provide a step-by-step analysis for measures you can take to improve the system. We'll provide you with a performance report to help you understand areas where you can make the greatest impact and will research different platforms and services to take your company to the next level, creating a more positive experience for your customers.

Measures

Better Experience

Setup, Hosting, and Maintenance

We offer a variety of different packages for your every need, including analytics, security, and other maintenance tasks. We also give our customers direct access to our engineers so they always have someone to turn to when they have questions.

Hosting Packages

Reports

Growth Planning

We help our customers with every stage of their product development lifecycle, designing systems to accommodate growth over time, while still remaining cost-effective. We oftentimes receive requests from clients with specific requirements for what they want to build. However, we noticed over time that the conversations we had with the most innovative companies were focused on impact over cost and technology that aligns with the overall strategy.

Our team will work with you to create iterations of your core products to make those products more profitable. We also will develop an effective growth strategy so you can scale your business upwards while keeping costs low.

Innovative companies understand the importance of a digital transformation. They understand that automating systems and improving the user experience saves money, drives customer acquisition and growth, and helps you scale your business, even in times of uncertainty when the world as we know it seems to be changing forever. Your company has the ability to shift and grow.

At Dom & Tom, we believe in constant growth and innovation. We work with you every step of the way to create a product that continually exceeds your expectations. Contact us to learn more about our detailed approach to the product creation process and how we can benefit your business.

System Evaluation

Our team will perform a user-centered evaluation of your current architecture and provide a step-by-step analysis for measures you can take to improve the system. We'll provide you with a performance report to help you understand areas where you can make the greatest impact and will research different platforms and services to take your company to the next level, creating a more positive experience for your customers.

Setup, Hosting, and Maintenance

We offer a variety of different packages for your every need, including analytics, security, and other maintenance tasks. We also give our customers direct access to our engineers so they always have someone to turn to when they have questions.

Growth Planning

We help our customers with every stage of their product development lifecycle, designing systems to accommodate growth over time, while still remaining cost-effective. We oftentimes receive requests from clients with specific requirements for what they want to build. However, we noticed over time that the conversations we had with the most innovative companies were focused on impact over cost and technology that aligns with the overall strategy.

Our team will work with you to create iterations of your core products to make those products more profitable. We also will develop an effective growth strategy so you can scale your business upwards while keeping costs low.

Innovative companies understand the importance of a digital transformation. They understand that automating systems and improving the user experience saves money, drives customer acquisition and growth, and helps you scale your business, even in times of uncertainty when the world as we know it seems to be changing forever. Your company has the ability to shift and grow.

At Dom & Tom, we believe in constant growth and innovation. We work with you every step of the way to create a product that continually exceeds your expectations. Contact us to learn more about our detailed approach to the product creation process and how we can benefit your business.

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