blog_post_14

Ideel

Ideel

Since 2007, ideel has been one of the fastest ­growing retailers in the United States, providing customers with competitive prices on the best brands. 

With more than 6­-million members and over 1,000 partners, ideel has pioneered a new way to shop online. 


THE MISSION:

Increase direct market share and visibility locally and internationally via m-­commerce iOS and Android applications. 

ideel wanted to gain a market presence on Android and iOS platforms, both locally and internationally. 

Dom & Tom was commissioned to redesign ideel’s then­ current iPhone app and develop new a mobile e-­commerce application for the iPad. 


WHAT WE DID:

  • iOS & Android Development

After meeting with representatives from ideel about the features the company wanted to showcase in their applications, Dom & Tom’s development team implemented these features into ideel’s iPad and iPhone apps.

  • User Experience & User Interface Design

Dom & Tom’s market researchers worked with ideel to map user behaviors, then relayed their analytic findings to the UX and UI teams who created a vibrant, engaging experience.

  • Visual Design

The Dom & Tom design team completed several rounds of redesign before obtaining final approval on the look of all three ideel apps. 

  • Ecommerce Development

The e­commerce platform was uniquely crafted to run smoothly across all desired devices. This process began with wireframes and eventually led to systematic credit card processing implementation.

  • Web Services Integration

Dom & Tom’s web developers expertly integrated the backends of all three applications with ideel’s servers to make it easy for the ideel staff to update the content on each of the apps and track user behavior across all platforms.

  • Application Maintenance

Dom & Tom maintains a healthy relationship with ideel to ensure their applications remain up­-to-­date with bug fixes and new features. 


THE RESULT:

The new ideel applications created by Dom & Tom have increased ideel’s exposure in the App Store, Google Play, and on Amazon, successfully attracting new customers and members 24/7.

VIEW APP

Interested in working with us?

LET'S TALK
OR REQUEST MORE INFO

Got an app idea? Let's talk about getting it to market.

(Required)
(Required)
(Required)
(Required)